We created the background image through iMovie by overlaying two scenes, a shot of a shadow and an eye. Then we paused the clip at the exact moment we wanted to use that shot and print screened that section. So we had a perfect shot for our background.
Original Poster
We decided to change this poster as the quality of the close up of the eye was too blurry and this took away the sharpness we were trying to project. We also felt that we needed to show the body shadow of the killer to give it slightly more relevance without showing the identity. So we developed poster ideas further, and added audience feedback.
Development of poster
We moved around the title and asked what our focus group thought of each layout. By changing where the title is, it changes the focus point of the audience.
The focus group felt that when the main title was towards the bottom of the poster, it put little focus on the shadow and that the font did not suite the trailers style.
We added a review from time out magazine to the final poster, and this 5 star rating would attract our target audience of 18-25 year olds (see review blog post by clicking here)
We then extended the development of the poster by adding another review and changing the postition of the revewis to the other side as this balanced out the information displayed on the page. We also moved the ceritfication age to the other side and made it smaller.
FINAL POSTER
Overall, we feel this Ancillary text has been a success due to its professional layout and that it combines well with our trailer genre.
No comments:
Post a Comment